The world is indeed changing very rapidly. I have just finished reading a good book by Joseph Jaworski entitled Synchronicity: The Inner Path of Leadship. Joseph reminded me of the words of the independent business adviser in the UK, Ronald Brech, for whom I used to work.
He said that if a business wanted to live for ever, it had to do business in an ethical way.
Jaworski says something similar in the words of Kaku the Chairman of Canon, Inc with reference to the conduct of business by Japanese companies. "The essense of a successful company... is to strive to contribute on three dimensions: to its customers, to its employees, and to society." The thing is that Amazon needs to focus on sharing in the global destiny rather than in its profit line.
As Jaworski writes, "to serving humankind as a whole through its philosophy and activities." p. 165.
Incidently, I bought that book through the post from Amazon, you can order a copy for each of your employees, and get them to read it from cover to cover. Perhaps, they will need to walk outside the office down to a local Borders books, drink a coffee and enjoy the the book in a social atmosphere. Perhaps, we could set up a reading fund for the amazing Amazon leadership and executives!
Now wouldn't that be a 'turn for the books.'
Mind my pun; I could not help it!
You will be 'amazed' at the new world that we are in and what the pressures that the quantum atmosphere of our existence imposes for success.