The product needs to sell itself. Marketing is not the weakness, the product needs to outperform the iPad family linked to Apple computers.
RIM has an opportunity, but only a window, to do catchup on Apple. Its management needs to understand the hunger for technology software based on increasingly camera TV like hardware that can do an infnte number of jobs, not just reliability. It's all about integrating more and more gadgets into one object that is portable and high capacity.
The new device is a library, a photographic source and storage device, a movie projector and screen. It will replace the store, the movie house, the camera shop, the preacher, the music bar. It is a portable workd inside your pocket that can capture everything, show everything, decifer everything, treach everything. It's the new indstrial interface for all manufacturing and design. It's the big picture and the library. Its so much that RIM still doesn't get it, but could, and wow.
Minimum is an amazing camera, and amazing screen.
Go beyond 64 gig to 256 gig.
Rev up the motor.
Rev up security.
Bolster the phone and reduce charges per call.
Get all apps to do portrait and landscape.
Improve the art work and ease of use!
RT