Again the Forbes writers are into political ideology rather than tested economics. It's obvious that so called efficient markets are grossly inefficient because they derive their logic from market control rather than common sense!
We are slaves to those controlling the market rather than choosers of efficient products.
In an Yankee Doodle American world where anything goes unless it it is expressly prohibited by law, one mostly gets pollution and such crap then tax avoidance, capital out migration rather than commitment to efficiency, slow growth and high unemployment. Bubbles bursting? So much for the success of free markets, NOT!