How much hype should the organising group give a book festival and how far should one move from bookish? These are questions book festival organisers in the UK are asking. Do the books and authors properly promoted sell themselves or do you want to defray costs by adding celebrities from outside the book world? The celebrities help lower averge costs assuming more people attend. The question to ask is whether the festival is self sustaining as a book festival or should another name be given to it, such as arts festival.
http://www.guardian.co.uk/uk/scotland-blog/2012/feb/10/cheltenham-literary-festival-celebrities
RT